Our Purpose

Powering the choice of a cleaner, greener future together

Foreword from CEO and founder, Juliet Davenport OBE

2019 marks 20 years since I set up Good Energy with the purpose of enabling people to tackle climate change by choosing clean power. And today, it is encouraging to see that more and more of us know that the way we generate and use energy has to change. Urgently.

In our most recent purpose report, we discuss what we’ve done to work towards achieving our purpose in 2018. From the generators we buy power from and new customers that have joined us, to research projects into clean technology that we’ve been involved with and how we’re making our own business operations cleaner and greener.

I want to say how grateful I am to all our customers, generators, investors and partners in continuing to support us. We’re delighted that the energy landscape is changing. But we know there is still a long way to go. And we won’t rest until the UK is powered entirely by clean, green energy.


Juliet Davenport OBE
CEO and founder

  Read the purpose report

Good Energy and the UN Sustainable Development Goals

As a company whose purpose is to power a cleaner, greener future, our values align with many of the United Nations Sustainable Development Goals:

At the core of Good Energy:

 Goal 7: Affordable & clean energy

 Goal 13: Climate action

Other goals relevant to how Good Energy operates:

 Goal 3: Health & wellbeing

 Goal 5: Gender equality

 Goal 8: Decent work & economic growth

 Goal 11: Sustainable cities

 Goal 12: Responsible production & consumption

 Goal 17: Partnerships for the goals

Read the purpose report


Future products and services

Good Energy is investing in new ways for people to gain greater insight into their energy usage and generation, as well as new products and services that are integral to that future. Our Strategy provides more details.  

 Our Strategy 

Power that works with the planet, not against it 

Choosing clean power is one of the biggest things you can do to tackle climate change. And the more people who choose it, the bigger the difference we can make together.

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