Our Purpose

Climate change is our responsibility. Let’s keep the world our home.

Powering the choice of a cleaner, greener future together

Good Energy was founded as a purpose-led business. Our reason for existing is based on the view that companies should pursue a wider purpose, over simply making profit.

That’s why each year we publish a report which updates our customers, generators, and investors on the progress we’ve made towards achieving that purpose.

Empowering people to be part of the solution to climate change is core to that purpose. Building a market for small-scale renewable energy is too.

But beyond these central principles we have a social purpose, one which speaks to our values of inclusion and fairness.

  Read the purpose report

Foreword from CEO and founder, Juliet Davenport OBE

In February 2020 Prime Minister Boris Johnson joined environmentalist David Attenborough on stage at the Science Museum to declare a ‘year of climate action’. Just a couple of weeks after Johnson’s climate commitment, environmental activist Greta Thunberg came to Bristol. I am proud to say that Good Energy was a loud and visible presence alongside Greta and the 30,000 activists calling for leaders like the PM to put words into action on climate.

Then, 2020 became the year of COVID-19, rather than climate action. For Good Energy’s part I am proud of how we were able to respond, switching rapidly to remote working and developing new policies to support our people. We remained committed to our purpose, perhaps stronger than ever in our resolve. Many examples of which are detailed in the report.

Today we are still battling the pandemic. But there is widespread public support for climate action and we are beginning to see positive policies coming from government on things like support for offshore wind and a 2030 cut-off for sales of petrol and diesel cars.

It feels like we may have reasons to be hopeful for action on climate change, and this only makes Good Energy’s purpose more relevant than ever.


Juliet Davenport OBE
CEO and founder