Our Purpose

Climate change is our responsibility. Let’s keep the world our home.

Powering the choice of a cleaner, greener future together

Good Energy was founded as a purpose-led business. Our reason for existing is based on the view that companies should pursue a wider purpose, over simply making profit.

That’s why each year we publish a report which updates our customers, generators, and investors on the progress we’ve made towards achieving that purpose.

Empowering people to be part of the solution to climate change is core to that purpose. Building a market for small-scale renewable energy is too.

But beyond these central principles we have a social purpose, one which speaks to our values of inclusion and fairness.

In our latest report, you will also read about what we are doing to become a truly regenerative business, one which gives more to the planet than takes away.

Foreword from CEO and founder, Juliet Davenport OBE

2019 marks 20 years since I set up Good Energy with the explicit purpose of enabling people to tackle climate change.It was also the year that the rest of the world stood up and joined the fight. Greta Thunberg’s global climate strike movement, David Attenborough addressing climate change on BBC prime time, the UK government declaring a climate emergency and setting a net zero target. Our purpose of tackling climate change became well and truly mainstream. But the challenge of how we deliver it remains.

In our most recent purpose report, we discuss what we’ve done to work towards achieving our purpose in 2019. From how Good Energy is becoming a regenerative business, our environmental and social impact, to research projects into clean technology that we’ve been involved with and how we’re making our own business operations cleaner and greener.

I want to say how grateful I am to all our customers, generators, investors, people and partners in continuing to support us. We’re delighted that the energy landscape is changing. As the UK’s climate action takes center place on the global stage, we will continue to prove that 100% renewable is possible and necessary. Our time is now.


Juliet Davenport OBE
CEO and founder

  Read the purpose report

Our environmental impact: combatting climate change with clean energy

Zero-carbon Britain: Good Energy has always set an example for what is achievable in clean energy for the UK. We intend to build on our historical role in clean power – and lead further in the ever more pressing areas for decarbonisation: heat and transport.

Changing the energy conversation: We work hard to inform the debate around energy and climate change, leading the fight against greenwashing and being awarded an energy price cap exemption, recognising we offer material support to new renewable generation in the UK.

Read more about our wind and solar farms, carbon neutral gas and investment in innovation as well as some of our business & domestic customers, partners and generators in the purpose report.

Our innovative projects are detailed in our strategy.

 Our Strategy 

Our social impact: an ethical business

From the moment people join Good Energy, we focus on providing all they need to work in a way that reflects our values: Straightforward, Inclusive, Fair and Determined. This is how we bring our purpose to life.
See examples of how we put our purpose into action.

 Read the purpose report

Power that works with the planet, not against it 

Choosing clean power is one of the biggest things you can do to tackle climate change. And the more people who choose it, the bigger the difference we can make together.

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