Powering the choice of a cleaner, greener future together
Good Energy was founded as a purpose-led business. Our reason for existing is based on the view that companies should pursue a wider purpose, over simply making profit.
That’s why each year we publish a report which updates our customers, generators, and investors on the progress we’ve made towards achieving that purpose.
Empowering people to be part of the solution to climate change is core to that purpose. Building a market for small-scale renewable energy is too.
But beyond these central principles we have a social purpose, one which speaks to our values of inclusion and fairness.
In our latest report, you will also read about what we are doing to become a truly regenerative business, one which gives more to the planet than takes away.
Foreword from CEO and founder, Juliet Davenport OBE
2019 marks 20 years since I set up Good Energy with the explicit purpose of enabling people to tackle climate change.It was also the year that the rest of the world stood up and joined the fight. Greta Thunberg’s global climate strike movement, David Attenborough addressing climate change on BBC prime time, the UK government declaring a climate emergency and setting a net zero target. Our purpose of tackling climate change became well and truly mainstream. But the challenge of how we deliver it remains.
In our most recent purpose report, we discuss what we’ve done to work towards achieving our purpose in 2019. From how Good Energy is becoming a regenerative business, our environmental and social impact, to research projects into clean technology that we’ve been involved with and how we’re making our own business operations cleaner and greener.
I want to say how grateful I am to all our customers, generators, investors, people and partners in continuing to support us. We’re delighted that the energy landscape is changing. As the UK’s climate action takes center place on the global stage, we will continue to prove that 100% renewable is possible and necessary. Our time is now.

Juliet Davenport OBE
CEO and founder
Read the purpose report