Our Strategy

We are at the outset of a rapid uptake in EVs, with 91% of UK new car sales expected to be EV by 2030. Drivers for adoption include favourable regulation/policy, growing auto industry investment, increased EV model availability and continued infrastructure development. Continue reading about our EV market outlook in the Strategic Report of the 2020 Annual Report .

To build a customer centric ‘Mobility as a Service’ proposition, Good Energy will couple its core skills as a 100% renewable electricity supplier and services provider, with strategic partnerships to enhance its customer offering.

In December 2020, we announced our first strategic partnerships with leading companies in the mobility space. We will continue to develop our EV services through internal development, partnerships and inorganic options.

In 2019 we made a strategic investment for a majority share in the UK’s leading EV mapping service, as part of the development of GE’s own mobility propositions. This investment was predicated on the planned electrification of transport.

Zap-Map has established a position as the go-to brand in the UK EV app market. With a capital light model and technology agnostic digital platform, Zap focuses on three core areas in the EV industry: Mapping, Payment and Data & Insights.

In April 2021, Good Energy launched a ‘Flash’ tariff in partnership with Zap-Map and in September 2020, Zap-Map launched Zap-Pay, a service that enables EV drivers to use a single app to pay for charging across different networks. Read more about Zap – Pay here.

We have successful EV charging installations at Watergate Bay Hotel & Ealing studios. Horizon Energy Infrastructure provides specialist funding and partnership solutions and provides Good Energy customers with asset-backed funding for their charging infrastructure, a key financial service offered as part of the One Point charging hardware solution There is a growing range of opportunities in the pipeline as businesses look to address their own EV services. This market is expanding to include a range of solutions for fleet services, as well as destination charging.