Our Strategy

Strategy in action

In 2019, we focused on laying the right foundations for growth with investment in systems, people and propositions. In 2020, we implemented the Kraken customer technology platform, invested in our people and have a clear proposition roadmap in place for 2020 and beyond. Read more about our strategy in our H1 2020 interim presentation.



Zap-Map: Our investment in the Electric Vehicle data platform

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We have invested in the UK’s leading electric vehicle data platform, Zap-Map, with a 50.1% equity stake. Zap-Map holds a market leading position in the UK, with both the large majority of EV drivers and network operators on their platform. The investment in Zap-Map aligns Good Energy with a platform for the energy sharing economy which is at the forefront of EV market growth creating huge opportunities to launch products and services in the crucial area of zero-emission transport.

In September, Zap – Map launched Zap – Pay, a new service that enables EV drivers to use a single app to pay for charging across different networks.

Read more about Zap-Map in our 2019 Annual Report and read more about Zap – Pay here.

The EV market is currently fragmented and complex, but it will soon be essential for UK businesses to offer charging facilities and services. We are now offering a new solution to make it easier for businesses to install chargers and to secure available network capacity. Read about One Point below.







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One Point: innovative solutions for a growing and fragmented market

Watergate Bay

Successful roll out has started with initial EV charging installations at Watergate Bay Hotel & Ealing studios. There is a growing range of opportunities in the pipeline as businesses look to address their own EV services. This market is expanding to include a range of solutions for fleet services, as well as destination charging.

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Delivering against our strategic goals

Service propositions – our customer centric approach towards zero carbon

Our ambition is to provide customers with the tools to achieve a zero-carbon footprint across electricity, transport and heat in both Business and Domestic settings. We continue to invest across the business as we develop our propositions and a range of innovation projects to drive future profit growth and support the journey to a zero-carbon Britain.

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Our aim is to provide electricity from decentralised renewable energy sources which support decentralised generation for homes and businesses. We’re making good progress with our propositions and continue to invest in people, processes, and technology to enable customers to take control of their energy usage in the future.


electric vehicle icon

We must be part of the electric vehicle revolution and electrification of the infrastructure network through providing homes and businesses with charging hardware and solutions. Read about our investment in Zap – Map below above.


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Our focus is on the electrification of heating systems and movement to renewable heat by providing access to heating care products and heat demand reduction technologies. In July, we announced a new specialised heat pump tariff, following the Government announcements of a 'Green Home Grant'. This scheme will make £2bn available to homeowners for energy efficiency improvements.

Using our expertise, we will help customers to better understand the energy requirements and uses. Knowing where, when, and how you consume energy is the first hurdle. Providing accurate live data on device usage through consumer access devices and SMART metering technology will empower customers to be part of the zero-carbon journey.


Investing in innovation

The clean energy sector is constantly evolving, and we want our customers to be a part of it. That’s why we’re working on new products and services to help customers support a clean energy future, along with investing in new technologies and research. Aside from our investments with Zap-Map, smart meters and One Point, we continue to innovate in a number of ways. Recent research projects with both Honda and BestRes as examples.

HAVEN: using EVs for home energy storage

We recently completed an innovative research project with Honda, Upside Energy and Salford University. The study was designed to examine the value of ‘vehicle-to-grid’ (V2G) technology, where an electric vehicle is used alongside a special charger and other home systems: battery storage, solar panels, a smart hot water tank, and heat pumps. The technology is designed to maximise efficient energy usage, save money, and cut carbon emissions.


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BestRes

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Our Home Innovation Trial is part of the Europeanwide BestRes project, which is researching how to better integrate renewable generation into energy grids. We provided each household that signed up to the trial with a smart hub and linked app, which measured energy usage by different types of appliance. The aim is to explore and better understand energy usage and management in the home.

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Our Strengths