Our Strategy

Overview – Power to the People

Energy, or rather the consumption and control of it, is shifting. That is not simply about the proliferation of new energy suppliers and tariffs; it is about the way we use and generate energy in our own homes and businesses. This means that the energy market is changing. More suppliers and more choice, but with a fundamental shift at its core, decentralisation.

Our strategy

Generating energy

The old world of generation, focused on the production of energy, with a small number of central suppliers providing energy to largely disengaged and passive customers.
Energy, or rather the consumption and control of it, is shifting. It is not simply about the proliferation of new energy suppliers and tariffs; it is about the way we use and generate energy in our own homes and businesses. This means that the energy market is changing. More suppliers and more choice, but with a fundamental shift at its core, decentralisation.

Supplying energy

An influx of more suppliers, more tariffs and more choice. Energy, or rather the consumption and control of it, is shifting. It is not simply about the proliferation of new energy suppliers and tariffs; it is about the way we use and generate energy in our own homes and businesses. This means that the energy market is changing. More suppliers and more choice, but with a fundamental shift at its core, decentralisation.

Empowering energy

Decentralised energy flips the axis of power, as households and businesses begin to generate, store, manage and sell energy rather than simply consume it.
People are increasingly energy aware. Solar panels are more affordable, SMART innovations are allowing homes and businesses to track and manage consumption. The balance is shifting. Old world to new generation. And Good Energy is at the forefront of that change.

The old model of energy production and supply is evolving to a new generation of energy services and Good Energy is at the forefront of that change, with customers and technology driving this. We believe this is an opportunity to invest further in our proven capability and skill sets, to lead into this new energy world.

Good Energy, Good Position

Technology - the enabler for customer engagement and growth

The rapid advancement and accessibility of technology has become central to consumers experiences with brands and has become the enabler for overall customer engagement and growth
Technology drives engagement with customers, helps to build loyalty, enables them to better understand and relate to our brand and ultimately improve customer retention
Data will empower consumers of all types to understand the potential value of investment in new technologies like energy usage control, storage, electric vehicles and renewable energy

Partnerships - to invest, innovate and accelerate our growth potential

We have developed a platform to accelerate innovation and bring new products and services to market faster for the benefit of our customers through a range of partnerships in academia and business
We believe that partnering with the right companies and institutions is the most effective and efficient way to deliver innovative future technologies to our customers and the market
Alongside these partnerships, we are focused on creating value via in‐house intellectual property generation to create and build new systems and methodologies, which influences change whilst ensuring that our customers benefit from the derived value
We are already collaborating with Honda, the Eden Project, Salford University and the London School of Economics and several more with some exciting progress achieved to date

People - the right people, in the right roles to deliver our strategy

People are key to delivering this change for Good Energy. Reshaping our senior team to provide the right leadership and expertise to help Good Energy to match the change and the challenges in the energy market, to drive both our technology capability and customer experience.
We have assembled a talented team to achieve these goals; our new Executive team, in‐house digital expertise, modernised customer care and marketing leadership will accelerate our ability to deliver on our growth plans.

Customer - at the heart of everything we do

We are focused on putting the customers at the heart of everything that we do and striving to make clean energy the natural choice
Provide consumers with a product that makes it possible for them to make a tangible difference
We’re committed to delivering on our promise too. Thermostats that think, batteries that help battle price-surges, and committed staff ready to help our customers do the right thing
It all comes down to the same thing, to choosing to do one thing. Just be good.

To read more about our strategy click here.