Our Strategy

Strategy in focus: Mobility & Electric Vehicles

The UK’s plans for decarbonisation as presented in the Prime Minister’s 10-point plan in November 2020 include the expectation that electricity demand will roughly double over the next 20 years, driven by increased demand resulting from electrification of heat and transport. Good Energy has a huge opportunity to address a completely new market – that of transportation. EV adoption is moving fast, with battery electric or hybrid vehicles making up more than 20% of new vehicle sales in the first months of 2021. Find out more in the 2020 Annual Report.

EV market: outlook

EV Market

We are at the outset of a rapid uptake in EVs, with 91% of UK new car sales expected to be EV by 2030. Drivers for adoption include favourable regulation/policy, growing auto industry investment, increased EV model availability and continued infrastructure development. Continue reading about our EV market outlook in the Strategic Report of the 2020 Annual Report .

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Mobility as a service

One Point

To build a customer centric ‘Mobility as a Service’ proposition, Good Energy will couple its core skills as a 100% renewable electricity supplier and services provider, with strategic partnerships to enhance its customer offering.

In December 2020, we announced our first strategic partnerships with leading companies in the mobility space. We will continue to develop our EV services through internal development, partnerships and inorganic options.

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Zap-Map: Our investment in the Electric Vehicle data platform

Zap map image

In 2019 we made a strategic investment for a majority share in the UK’s leading EV mapping service, as part of the development of GE’s own mobility propositions. This investment was predicated on the planned electrification of transport.

Zap-Map has established a position as the go-to brand in the UK EV app market. With a capital light model and technology agnostic digital platform, Zap focuses on three core areas in the EV industry: Mapping, Payment and Data & Insights.

In April 2021, Good Energy launched a ‘Flash’ tariff in partnership with Zap-Map and in September 2020, Zap-Map launched Zap-Pay, a service that enables EV drivers to use a single app to pay for charging across different networks. Read more about Zap – Pay here.

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One Point: innovative solutions for a growing and fragmented market

We have successful EV charging installations at Watergate Bay Hotel & Ealing studios. Horizon Energy Infrastructure provides specialist funding and partnership solutions and provides Good Energy customers with asset-backed funding for their charging infrastructure, a key financial service offered as part of the One Point charging hardware solution There is a growing range of opportunities in the pipeline as businesses look to address their own EV services. This market is expanding to include a range of solutions for fleet services, as well as destination charging.

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Investing in innovation

The clean energy sector is constantly evolving, and we want our customers to be a part of it. That’s why we’re working on new products and services to help customers support a clean energy future, along with investing in new technologies and research. Aside from our investments with Zap-Map, smart meters and One Point, we continue to innovate in a number of ways. Recent research projects with both Honda and BestRes as examples.

HAVEN: using EVs for home energy storage

We recently completed an innovative research project with Honda, Upside Energy and Salford University. The study was designed to examine the value of ‘vehicle-to-grid’ (V2G) technology, where an electric vehicle is used alongside a special charger and other home systems: battery storage, solar panels, a smart hot water tank, and heat pumps. The technology is designed to maximise efficient energy usage, save money, and cut carbon emissions.

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BestRes image

Our Home Innovation Trial is part of the Europeanwide BestRes project, which is researching how to better integrate renewable generation into energy grids. We provided each household that signed up to the trial with a smart hub and linked app, which measured energy usage by different types of appliance. The aim is to explore and better understand energy usage and management in the home.

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